We call ourselves web developers, software engineers, builders, entrepreneurs, innovators. We’re celebrated, we capture a lot of wealth and attention and talent. We’ve become a vortex on a par with Wall Street for precocious college grads. But we’re not making the self-driving car. We’re not making a smarter pill bottle. Most of what we’re doing, in fact, is putting boxes on a page. Users put words and pictures into one box; we store that stuff in a database; and then out it comes into another box.