Polygon:

Finally: Testers have expectations that may not match the developer’s.

For instance, Borderlands is a game about wanting things, Armstrong explained. But one of the common things we hear people say is ‘Boy, I’d like to build my own gun.’ Okay, you can build your own gun. Now the game’s over, congratulations. The quest for the perfect gun is over. It ends when you can build your own gun, and if you can do that in the first hour of the game, the game’s over.

In dem Artikel stehen noch andere interessante Dinge, zum Beispiel wie Gearbox mit der Wahrnehmung (Laufgeschwindigkeit, Nachladezeit der Waffen…) spielt, um ihre User zufriedenzustellen. Ohne tatsächlich etwas zu ändern.